B2B Portal to Show Homepage rather than login

It would be great if the B2B portal could go straight to homepage with the customer classed as a 'guest' until they login.

Currently with the customer being presented with a login screen rather than the homepage when the first visit I feel the vast majority of customers visiting our website who are not currently customers would just close the page and go elsewhere?

Can this be done by changing the URL which we direct to or does there need to be an additional setting implemented?

Thanks

 

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